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The Thought Leaders Practice, by Matt Church
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Helping clever people be commercially smart An expert is someone who knows something. A thought leader is someone who is known for knowing something. If you can leverage your personal brand as an expert, you can build a practice that helps you make the difference you were born to make. This book shows you how to take what you know and develop it into an advice-based professional consulting practice. Inside, the authors unpack a step-by-step process that will help you build a 'business' around brand you. It is the perfect book for people who are entrepreneurial but don't want to manage a team of staff or launch a business with huge capital outlays. This book, written by three 'black belt' thought leaders, will enable you to: - Earn $500,000 to $1,500,000 a year working 50-200 days with 1 or 2 support staff. - Move from being a low-paid coach, speaker, trainer, author, facilitator or consultant to one who is richly rewarded for the value they bring to others. - Shift from an employee to thought leader. - Learn from a range of thought leaders who have successfully implemented this methodology. This best selling book is now in its second edition. It details the methodology that has been used to teach thousands of experts how to create a successful thought leaders practice.
- Sales Rank: #1081017 in Books
- Published on: 2016-02-29
- Original language: English
- Dimensions: 9.00" h x .64" w x 6.00" l,
- Binding: Paperback
- 282 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
This book changed my life
By simondwaller
I know that is a big claim to make, especially for a book only released only a few months ago but let me explain. The Thought Leaders Practice is the reworked version of a previous book called Sell Your Thoughts. Someone passed me a well thumbed copy of Sell Your Thoughts about three years ago, at the time I THOUGHT I was running a relatively successful technology training/coaching operation...but that was until I read the book. More than just moved the goal posts, this book showed me that I was actually playing the wrong game. I was playing the game of running a business, not playing the game of thought leadership, the game of running a practice. Not only that, the book provided in detail, the rules, the strategies and the approach for running thought leaders practice successfully.
Over the last three years I have committed to running my practice using the approaches outlined in this book and I can contribute much of my success over that time to the ideas that Matt Church, Peter Cook and Scott Stein share. I would highly recommend this book to anyone who has valuable ideas that need to be shared.
0 of 0 people found the following review helpful.
The Book to reinvent and navigate your position in the information economy of the 21st century
By Oscar Trimboli
The beauty of this book is its elegance, practicality and simplicity.
The authors have done a great job of bringing a clear compass direction through "work you love with the people you like the way you want" with clear GPS co-ordinates in every chapter.
Although the book seems simple, this brings power because the authors have a deep understanding of the modern practice and how to explain it in a way that is accessible to anyone who wants to do the work. I have read the book a number of times and each time I read something different and more profound and more practical each time.
Over a decade ago, I read David Maister's classic "Managing the professional services firm" with the key take out being manage your balance sheet (your intellectual property) not your billings.
The Thought Leaders Practice takes this to the next level explaining the way to Think, Sell and Deliver simultaneously through the concept of The Cluster Model
If you are looking for a no-nonsense way to bring your thoughts to life "to make the difference you were born to make" this is the book for you
0 of 0 people found the following review helpful.
If you are running a consulting, speaking, coaching ...
By Ken Rutsky
If you are running a consulting, speaking, coaching, training or a similar practice, you can't afford NOT to study and learn this book. Invaluable! As Matt, Peter and Scott discuss, you need to capture, package and deliver your expertise in a way that is commercial and valuable. This book teaches you to do just that. Buy it now!!!
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